A company wishes to improve its e-mail marketing process,as
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A company wishes to improve its e-mail marketing process,as measured by an increase in the response rate to e-mail advertisements. Thecompany has decided to study the process by evaluating all combinations of two(2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic);Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations inthe design was repeated on two (2) different occasions. The factors studied andthe measured response rates are summarized in the following table. Use the data shown in the table to conduct a design ofexperiment (DOE) in order to test cause-and-effect relationships in businessprocesses for the company.Determine the graphical display tool (e.g., InteractionEffects Chart, Scatter Chart, etc.) that you would use to present the results ofthe DOE that you conducted in Question 1. Provide a rationale for yourresponse. Recommend the main actions that the company could take inorder to increase the response rate of its e-mail advertising. Provide arationale for your response.Propose one (1) overall strategy for developing a processmodel for this company that will increase the response rate of its e-mailadvertising and obtain effective business process. Provide a rationale for yourresponse.The data is located in the attached file.
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