Assignment 2 Competition, Marketing Mix, and PricingDue Wee

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Assignment 2: Competition, Marketing Mix, and PricingDue Week 8 and worth 300 pointsFor this assignment, use the same health care provider as in Assignment 1. Write a four to six (4-6) page paper in which you:Determine the key characteristics of the users of the products and/orservices of the health care provider you selected.Analyze the competitive environment of the health care provider you selectedand recommend a course of action for strategic marketing success.Determine which tools of the marketing mix available to health careproviders would be most effective for the health care provider youselected.Determine the best possible pricing strategy for at least one of theproducts or services offered by the health care provider you selected.Provide at least three (3) qualified sources, e.g., peer-reviewed journals,professional organization Website, or health care provider Websites.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inchmargins on all sides; references must follow APA or school-specific format.Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’sname, the professor’s name, the course title, and the date. The cover page andthe reference page are not included in the required page length.The specific course learning outcomes associated with this assignmentare:Analyze the competitive environment of a health services organization andidentify a course of action that will allow for strategic marketingsuccess.Analyze the users of the health care system.Describe the various tools of the marketing mix available to health careproviders.Use technology and information resources to research issues in healthservices marketing.Write clearly and concisely about health services marketing using properwriting mechanics.

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