Flier Assignment A flier is simply a one-page, 8 ½” X 11â

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Flier Assignment A flier is simply a one-page, 8 ½” X 11” poster that can be folded and mailed to customers or posted on bulletin boards. The key to an effective flier is simplicity and functionality. Instructions Choose a business or an event.Identify the purpose of your flier. Write a statement (more than one sentence) that answersWhat are you trying to do; inform, create a record, or persuade? What do you want your readers to do, think, or feel after reading the flier? Identify the audience for your flier. Write a paragraph that describesWho are you trying to reach with your flier?What do you want the audience to do as a result of receiving this communication?What factors might influence the audience’s response? Create a flier Use a fictional business such as a daycare, dog-walking, or computer repair business that you could operate out of your home, ORUse an event such as a fundraiser or social gathering for a neighborhood association, sports team, or non-profit organization. Use the information in the following table to create an effective flier. Design Use a simple design Visual Include a visual that attracts attention AND reinforces content Typefaces Use no more than two easily legible typefaces Capitalization/ Bolding Use capitalization and bold print to increase legibility where necessary Writing style Use short, direct, bulleted phrases rather than complete sentences Include only key details Sequence Present information in a logical sequence Contact/Company information Provide full contact information Design Revise to ensure there are NO typos or mechanical errors Submit the following: A complete statement of the purpose of the flier (see #2 above)A paragraph describing the audience (see #3 above)A flier (start on a new page) FORMAT for Purpose and Audience Analysis section: Include your name, instructor name, course/section number, and date in upper left corner, 12 point font, single-space, flush left with blank line between paragraphs (do not indent paragraphs), clearly identify the different parts of the assignment using headings and subheadings, (statement of purpose and audience analysis on the first page, then actual flier should start on a separate page). Save file as a .doc or .docx file (do not save as .wps, .pdf, zip, or .odt). FORMAT for Flier: Full 8 ½” X 11”

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