For thisexercise, you will need to explore a variety of ethi

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For thisexercise, you will need to explore a variety of ethical issues inmarketing. Unlike previous assignments that tie each question to aspecific product/example, each of these questions stand alone as anethical topic. To receive credit for this exercise, create a new journal entry and answer the following questions:Visit the Federal Trade Commission website (www.ftc.gov).What is the FTC’s current mission? What are the primary areas for whichthe FTC has responsibility? Review the last two months of pressreleases from the FTC. Based on these releases, what appears to be themajor marketing ethical issues of concern at this time?Visit the Better Business Bureau website (www.bbb.org).Review the criteria for the BBB Marketplace Torch Awards. What are themost important marketing activities necessary for a firm to receive thisaward?Look at several print, broadcast, online, or outdooradvertisements and try to find an ad that you believe is questionablefrom an ethical perspective. Briefly describe the ad (or include a copyin your answer). Explain why you believe the ad is ethicallyquestionable.

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