he External Environment, Internal Profile, and SWOTAssignmen

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he External Environment, Internal Profile, and SWOTAssignment OverviewRememberthat the Case in this course is an ongoing exercise, meaning that wewill be taking an intensive look at one company over the course of ourfour modules. This session, we will be conducting a strategic analysisof the Coca-Cola Company.The outcome of this Case is use a completed external and internal analysis of the Coca-Cola Company, in the completion of a SWOT.Case AssignmentIn a 7- to 10-page paper, integrated your external and internal company analysis, completing a formal company SWOT.Keys to the AssignmentStep 1:Perform research, and complete an industry analysis using each of theFive Forces in Porter’s model. Support your analysis with currentfinancial, operational, and marketing data.Step 2: Complete your external analysis using each of the four elements in the PEST analysis. When considering economic data, use the most current data you can find.Step 3: Write up the results of your external analysis, and be sure to label the impact of each of the Five Forces as high, moderate, or low. Taken together, the Five Forces analysis and the PEST analysis should lead to conclusions about the overall opportunities and threats facing the Coca-Cola Companyas revealed by your research. All data and factual information that youreport in your Five Forces and PEST analysis must be properly citedusing APA style.Step 4: Conduct a critical and thorough internal analysis of the Coca-Cola Company, assessing as many of the company’s key internal strengths and weaknessesas you can. Consider the operations, customer service, finance, humanresources management, and marketing functions. See the followingwebsite, as it will help you decide which strengths and weaknesses youmight wish to evaluate: http://www.businessballs.com/swotanalysisfreetempl…Step 5: Discuss the results of your internal analysis, including your conclusions concerning the strengths and weaknesses facing the Coca-Cola Company. Step 6: Synthesize your internal analysis with your external environmental analysis, formulating a complete SWOT analysis. Provide a SWOT diagram (include as an Appendix – notas part of the written analysis!) in which you show – in each of thefour quadrants – the most important 3-4 company strengths, weaknesses,opportunities, and threats. Each of these should be discussed thoroughlywithin your written analysis.Based on your SWOT, give veryspecific and informed recommendations as to what the company should do.Give your overall analysis—does the company have more strengths thanweaknesses? More weaknesses than strengths? Whatever you decide, youneed to recommend (with strong, convincing support) what you believeshould be the company’s strategy — in response to your collectiveassessment of the organization’s strengths, weaknesses, opportunities,and threats. You must demonstrate evidence of critical thinking – don’tsimply restate facts you’ve learned about the company! Interpret the data and factual information you’ve found instead!Step 7: Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as the Coca-Cola Company’s consultant. This is a professionaldocument. Follow the format below: Executive summary:This is a synopsis of the main points, conclusions and recommendationsmade in the longer report. If you would like a refresher on writing anexecutive summary, check this website: http://www.csun.edu/~vcecn006/summary.htmlIntroduction: State the main purpose of the paper (thesis statement), what you hope to accomplish, and how you will go about doing it.Main Body: The ‘meat’ of the paper. Emphasize analysis, not just description. Delineate separate topics or sections with section headings.Conclusion: Summarize your paper in the light of your thesis statement.

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