Pitching the Story MPR professionals need to persuade connec
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Pitching the Story MPR professionals need to persuade connectors to use their message.It must be positioned as newsworthy. Common themes definingnewsworthiness often include the following:FirstsTrendsLocal, quirky personalitiesThe underdogImpact on the audienceSomething of an unusual nature Part 1: Pre-Pitch Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:Provide a brief overview of the company.Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real). Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.Part 2: Writing an Effective Pitch Letter Write the pitch letter, which should include the following:An attention-grabbing openingThe ‘hook’Background information supporting the pitchSupport materialsThe action step Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.Part 3: Follow-up and Other Considerations Describe your follow-up plan.Discuss the special considerations for pitching a blogger. Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.Your assignment should contain a cover page, an abstract page, and areference page in addition to the body. The body of the paper should be 5pages, starting with a brief 1-paragraph introduction and ending with ashort conclusion. The entire submission will be 8–10 pages in length.
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