Please include all in-text citations and references and all

Please include all in-text citations and references and all work is subjected to plagerism checkers.’Developing and Branding New Offerings’ Please respond to the following:Analyzethe steps involved in the new product development process and determinewhich step presents the greatest challenge from a marketing perspective(other than the marketing strategy development step). Explain yourrationale.Describe a novel product of service (please be ascreative as you like) and briefly discuss a brand management strategy.Provide specific examples to support your response.