QUESTION 1Explain the four main criteria that can be used to assess whether an identified marketsegmentation scheme can be effectively implemented. QUESTION 2Why should we segment a market and why should we not segment a market? QUESTION 3Discuss the four common strategies to create/build positioning using examples for each. QUESTION 4Behavioural segmentation could be in terms of usage, benefit sought and purchaseoccasion. Think about a product as an example and discuss how would you segment amarket based on usage, benefit sought and purchase occasion?QUESTION 5In your opinion, does a profile (demographic and psychographic) of a buyer of a brand differfrom a buyer of a competing brand?
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