QUESTION 1Explain the four main criteria that can be used to

QUESTION 1Explain the four main criteria that can be used to assess whether an identified marketsegmentation scheme can be effectively implemented. QUESTION 2Why should we segment a market and why should we not segment a market? QUESTION 3Discuss the four common strategies to create/build positioning using examples for each. QUESTION 4Behavioural segmentation could be in terms of usage, benefit sought and purchaseoccasion. Think about a product as an example and discuss how would you segment amarket based on usage, benefit sought and purchase occasion?QUESTION 5In your opinion, does a profile (demographic and psychographic) of a buyer of a brand differfrom a buyer of a competing brand?

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