Read What’s Driving Porsche? and History of Porsche AG – FundingUniverse. From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years. Your strategic plan must be future-oriented and must:Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion). Explain the current situation of the organization in the market (industry, market, and general environment analysis). Assess the financial performance and condition of the organization.Conduct a SWOT analysis (strengths, weaknesses, opportunities,and threats) to determine areas that offer opportunities for change.Choose three or four areas from your SWOT analysis and explainwhy the areas you have chosen are essential to your strategic plan. Describe your recommended organizational structure.Explain your plan to measure the success of your strategic plan.Your paper must be 10 to 12 pages in length (excluding the title andreference pages) and be formatted according to APA style guidelines asoutlined in the Ashford Writing Center. In addition to the text, youmust use at least five scholarly sources. Remember to incorporateinformation that you have learned from this course as well as yourpersonal experience.History of Porsche AG – FundingUniverse. (n.d.). Retrieved from http://www.fundinguniverse.com/company-histories/porsche-ag-history/Abraham, S. (2012). Strategic management for organizations. San Diego, CA: Bridgepoint Education.This text is a Constellation™ course digital materials (CDM) title.
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