XYZ Corporation manufactures and sells, through retailers, i
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XYZ Corporation manufactures and sells, through retailers, its world famous “widgets”. Sales have been falling at the rate of 5% per year over the last 3 years. About 5 years ago, ABC Corporation began manufacturing and selling, directly through Amazon, a comparable product priced below that of XYZ.You are the CEO of XYZWhat are the STRATEGIC Planning steps you would take to begin to address this challenge?
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