You may have to check Cardon, P. (2013). Business Communicat

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You may have to check Cardon, P. (2013). Business Communication: Developing Leaders for a Networked World. McGraw-Hill. for figure 7.1 and 7.2 and 9.6. No Cover Sheet, APA guidelines, correct English and grammar, in text citation, and 2 other reference. Word Count 800 for entire questions. 1. What strategies can you use to ensureease of reading in your emails and other digital communications?B. What strategies can you use to show respect for the time of others?C. Explain the neutrality effect and negativity effect in digitalcommunications. 2. Compare the less-effective andmore-effective emails in Figures 7.1 and 7.2 in the following ways:A. Analyze the writing for each email based on tone, style, or design.B. Evaluate them based on three principles for effective emails from thischapter.3. Assume you lost your temper whendiscussing a group project with one of your classmates. You left the meetingearly because you were frustrated that your classmate insisted on doingeverything his way. You still feel that he is dominating the project, but yourbehavior was inappropriate. Write an apology to your classmate in a way thatrepairs some of the damage between the two of you and allows the group to workmore effectively together.4. Analyze the Better Horizons flyer (Figure 9.6 ) in the following ways:A. Which psychological tools of influence (consistency, reciprocation, socialproof, authority, liking, scarcity) does it use? Provide examples.B. What emotional appeals are used? What about logical appeals? Would youconsider this messages as catering more to emotion or logic? Explain.C. Do you consider this message warm and inviting?D. Do you consider this sales message plausible?E. Do you consider this sales message respectful?F. Do you trust this message?G. What are two changes you think could be made to improve itseffectiveness? 5. Assume you own a computer retail storelocated near your campus (give the store any name you want). You have soldfewer PCs in recent years due to the strong demand for Macs among universitystudents. You will write a sales letter to reach all student housing units.Your goal is to encourage students to purchase PCs at your store. You can doonline research to help you contrast PCs with Macs and identify pricing levels.In the sales letter, attempt to show students the advantages of PCs compared toMacs and get them to take specific steps to learn more about or even purchase aPC at your store.

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