Your RoleThis week, youll assume the role of a Market Res
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Your RoleThis week, you’ll assume the role of a Market Research Manager at Target.WHAT IS A MARKET RESEARCH MANAGER?Market Research Managers are responsible for creating and improvingprocesses for gathering information on various market conditions,competitors, and consumer trends in their companies’ industries. Theyare typically responsible for managing a team of researchers andreporting their findings to the head of the department. Teams across thecompany then use these findings to help improve products, guidemarketing efforts, and more.As a Market Research Manager, part of your role is to consistentlyanalyze Target’s position relative to its competitors and report onthese findings. As part of this process, you complete a SWOT analysisfor each of Target’s main competitors each quarter. The quarter iscoming to a close, and your boss has asked for the latest SWOT analysisfor Walmart.INSTRUCTIONSStep 1: ResearchSearch online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:Provide a link to the article.In 2-5 sentences, identify which aspects of the article will be helpful as you conduct your SWOT analysis.Step 2: StrengthsBased on your own experiences shopping at Target and Walmart and the research you conducted:Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale in 2-3 sentences.Step 3: WeaknessesBased on your own experiences shopping at Target and Walmart and the research you conducted:Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale in 2-3 sentences.Step 4: OpportunitiesBased on your own experiences shopping at Target and Walmart and the research you conducted:Identify 1-2 possible opportunities Target has to be more competitivewith Walmart. For each opportunity, explain your rationale in 2-3sentences.Step 5: ThreatsBased on your own experiences shopping at Target and Walmart and the research you conducted:Identify 1-2 possible threats that might diminish Target’scompetitiveness with Walmart. For each threat, explain your rationale in2-3 sentences.
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